Have you examined your school’s social media policy lately? With platforms such as Facebook and Twitter constantly changing—and newer sites like Snapchat, Whisper and AfterSchool emerging in popularity—it is likely your current policy is outdated. Don’t have a social media policy for your school yet? Yikes! It’s time to create one. After the recent issue […]

I’m betting that Hilbert senior April Gehl is a good kid. She obviously has some serious skills on the basketball court, averaging 15.8 points per game and 5.5 rebounds this season. She is also smart, as illustrated by her 3.5 GPA. But she took to Twitter on January 4th to express an opinion, and now […]

Sometimes, it can be difficult to know what day of the week it is, let alone know all of the special days that we celebrate throughout the year. Want to make sure you don’t miss a thing? Use this helpful guide that I developed from the website DaysoftheYear.com. The list below includes standard holidays, school-related events, […]

That’s a wrap. How quickly 2015 came and went! Now that the holidays are officially over, it’s time to get serious about New Year’s resolutions. I’m not going to talk about personal goals such as trying to lose weight or make more money. I’m talking about goals for your social media efforts for your school. […]

It’s almost here. Christmas! Time to settle in with family and friends. Time to reflect on all of the things to be thankful for this year. I’m feeling especially blessed as I look back over the last 12 months in this business. It has transformed from an “I sure hope this works out because I […]

It’s Thanksgiving, a time to be thankful for all that we have. My youngest daughter, Kyra, just brought home a beautiful turkey from her 2nd-grade classroom. Each feather captures something that she is thankful for. The typical things showed up on her list—my mom, my dad, my pets. The not-so-typical things also showed up—hunting, wilderness, […]