Instagram isn’t just a social platform; it’s a digital canvas! While Facebook might hold the crown for being the most popular platform for school districts, Instagram is not far behind – and it’s where the visual storytelling magic happens. But let’s face it; not everyone is making the most of this platform. If you’ve been […]
Read MoreHelping Your School Board and Superintendents Navigate Social Media
This article was recently published in the January/February 2024 edition of “Wisconsin School News.” Social media. Love it or hate it, it’s here to stay, and your school should be using it to celebrate the great things happening in and out of your classrooms! I’ve been working with Wisconsin schools regarding social media management […]
Read MoreAre You Making One of These 10 Social Media Mistakes?
In my decade (!) of helping K12 schools tell their stories on social media, I’ve truly seen it all. I’ve witnessed the best – and worst – of what schools can do online, and I am not too proud to admit that I’ve made plenty of mistakes myself! It’s all part of the journey; we’re […]
Read More5 Simple Ways to Get Started with Instagram Stories
Instagram Stories have been around since 2016. Are you using them on your school’s Instagram account?! If you’re not, there’s a good chance you’re thinking: “Andrea, it’s just not worth it. Stories only live for 24 hours, so I don’t want to put any time into sharing photos, videos, and information that just disappears!” Well, […]
Read More2023 School Social Media Survey Results
What is your school’s plan for social media in 2024? Are you dropping Twitter/X? Adding TikTok? Focusing on Instagram? Keeping Facebook as your priority? What do you struggle with the most? What sources do you use for professional development? How much are you involving students in your storytelling? We really wanted to know the answers […]
Read MoreWe’ve Got Spirit, Yes We Do!
I don’t normally start my blogs with a call to action, but this one is important. Do me a favor and take a few minutes to scroll through your school’s pages on social media, right now. What overall impression would the collection of posts on your pages give to an onlooker? Would followers see the […]
Read MoreA Story of Success: Empowering School Communicators through #SocialSchool4EDU’s Membership Program
As I reflect back on all that happened in 2023, my heart is full. My oldest daughter graduated from high school and is off to college. I got to explore the world with my amazing husband, with trips to Greece and Hawaii. Professionally, I got to watch my business really thrive in its ninth year, […]
Read MoreWhat Should You Post on Social Media When Your School Is on Break?
It’s a familiar dilemma for school social media managers: What should you post during school breaks, such as winter break and spring break? With schools quiet and students at home, your content calendar might seem a bit empty. But fear not – there are strategies to keep your school’s social media vibrant and engaging, even […]
Read MorePhotography Tips & Tricks for School Social Media
Let’s face it: Your followers’ social media feeds are crowded. One way to stand out and get more eyeballs on your content is to focus on capturing better images! In today’s fast-paced world, bringing stories to life on social media requires more than a clever caption. Great photos tell great stories, and today you’re going […]
Read MoreWhen Is It OK to Break the Social Media Rules?
If you’re anything like me, you love a good list. When work or life feels especially overwhelming, it’s so helpful to break things down into a quick to-do checklist! I feel the same way when tackling a complicated process or learning how to do something new. There’s something comforting about working your way through a set […]
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