Managing social media isn’t your full-time job at your school. Come to think of it – it may not even be in your job description at all! But it is important to get your district’s stories out to the community, so today we wanted to share five ways to help make social media easier this […]
Read MoreCenter Stage: Making an Impact with a One-Person Communications Department
Take one look at Portage Community School District’s latest cover photo (pictured above), and you can tell that this district is all about capturing unique, candid moments and sharing them with their community! PSCD currently has a total of 2,350 students attending their one primary (kindergarten and first grade) school, four elementary schools, one middle […]
Read MoreSocial Media Made Easy – 9 Strategies for Generating Awesome Content
I’ve been working in social media for schools since 2014. Want to know the number one concern from nearly every school I talk to? I mean— hands-down—this comes in first place by a MILE! Content. How do we get content to post on social media? I’m a bit amazed that this is the number-one issue. […]
Read MoreCenter Stage: Tuscaloosa City Schools Shares Storytelling Strategies To Help Your Social Media Efforts
This week, we are featuring a BIG district with a big name leading its social media efforts! Tuscaloosa City Schools is a district in Alabama with 10,651 students spread across 21 schools, which makes it by far one of the largest districts we have been in touch with. Rather than having one social media coordinator […]
Read MoreCalendar of Celebrations for Schools
Nothing creates more anxiety in a school social media manager like the fear of missing an important national “day” on your Facebook page. Wait – what? It is Custodial Workers Recognition Day? And it’s noon and you have an afternoon of meetings… Darn it! You feel like a failure. No – you’re not a failure. […]
Read MoreFeature My School: Piqua City Schools
This week, we are featuring a district that is absolutely on fire with telling their story: Piqua City Schools. With an average weekly reach of 12,600 people and three posts a day on Facebook (including weekends!), this district is truly devoted to communicating positive experiences with their followers. We had the opportunity to speak with […]
Read MoreHow Adding Emojis Can Engage Your Social Media Audience!
Be honest . . . when you use emojis that show an expression, do you find yourself making that same facial expression? Have you been caught texting and someone asks you laughingly, “Why are you making that face?!” Emojis are a great tool to have in your back pocket. Consider the possibilities for using emojis […]
Read MoreSuperior Public Schools: Feature My School
Can a small district have a big reach? Absolutely! Case in point: Superior Public Schools. They have been working with us since August 2018, and although they may only have 430 students, they now have a whopping 1,400 Facebook fans and reach 6,600 people in the average week! So what is the secret to their […]
Read MoreShould I Share Student Names on Posts?
I get great questions all the time from schools about social media. This particular question warranted a special blog post because I will bet that the same question has popped up at your school! The email read: Hi Andrea, I am wondering if you wouldn’t mind sharing your brief insight on the topic of names […]
Read MoreSocial Media Graphics: Just OK is Not OK
When you think of the word “graphics,” what happens? Do you cringe? Start hyperventilating and want to hide in a dark closet? Or do you get a spark of happiness knowing that your creative side will get to come out today? If the latter happens to you, congratulations, you’re one of the few, the proud, […]
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