Episode: 116 Public schools across the country are facing divisive communities. As the communications person in your district who is so passionate about this job, it’s hard not to take it personally. Julie has extensive experience in this arena and shares how she has survived the personal attacks. She shares many tips to help you. […]

Read More

Episode: 115 Afraid of spending money on advertising? Don’t be! Megan is going to break down how she spent $1,000 to run a multi-month campaign to promote school enrollment. Grab yourself a good advertising partner, maybe your local cable or TV station, and work with them on ad messenger. Batesville has seen promising results from […]

Read More

Episode: 114 Not sure what to post this summer? Erica will be breaking down her #AfftonAroundTheWorld campaign that she does with her school district each year. This is a feature you could still implement this summer! Beyond this one feature, Erica will share her other summer content plans that include summer school, capital improvement projects, […]

Read More

Episode: 113 As an educator, you know you need to communicate with your families, but it’s hard to know what to say and how to say it…it’s hard to know what to write and how to write it. After a fifteen-year career in journalism, Patricia found herself in a room full of educators and discovered […]

Read More

EPISODE: 112 This episode is also known as ‘Keys to C2 with B2’ – and it is brimming with content creation ideas! Brian shares his unique formula for a great Facebook post. It begins a certain way and ends a certain way – and he explains all the reasons behind it! Building an army of […]

Read More

EPISODE: 111 Sherese shares her journey from being a teacher to a principal to a school communicator of 55,000 students. #TheGISDEffect means changing lives and impacting futures. Find out if this annual messaging is turning into an ongoing campaign! What does social media look like in a large district and how is training offered? Sherese […]

Read More

EPISODE: 110 Looking for a way to take your storytelling to new heights? Well, you’re in the right place! Lori Marini is going to inspire you with some tips and tactics – and she might even convince you to invest in some new learning opportunities! IN THIS EPISODE, LORI DISCUSSES: How her willingness to take […]

Read More

EPISODE: 109 Social media is now a storytelling tool in Pittsburg Community Schools. Find out exactly what that means and how it has helped shift the negativity in the district. Elishia is a trained graphic designer, so why does she use Canva every day? Because it makes her job easier! Are you making one of […]

Read More

EPISODE: 108 Unsure of how to use Instagram for your school or district? Tired of just posting the same content to both Facebook and Instagram? Emily was, too – until she joined the Ignite Your Instagram Challenge! Reels is an amazing tool to grow your reach within Instagram! Hear unique ideas of how Emily is […]

Read More

EPISODE: 107 Join us at the premiere conference for school communicators this summer – NSPRA 2022 National Seminar happening in Chicago on July 17-20, 2022. Consider this your personal invitation! Discover thought-provoking keynotes, best-practice sessions, and exciting networking opportunities when you attend in person at the Sheraton Grand Chicago Hotel or online via the virtual […]

Read More