I’ve been writing and teaching what works when it comes to social media for 9 years. But as anyone who has spent time managing a social media account knows, one blog or one webinar just can’t capture all the advice needed to effectively, efficiently, and safely manage social media in a K12 environment. That’s why […]
Read MoreHow to Generate New Ideas for School Social Media Posts
Are you ready to up-level your storytelling efforts on your school’s social media accounts? I think we all are striving to stand out and earn those likes, loves, and shares on our posts – not to mention positive comments! Social media is an increasingly crowded environment, so it’s crucial to stand out by creating excellent, […]
Read MoreHow to Celebrate Your School Staff on Social Media
Someone recently asked me: “Andrea, what is ONE thing that schools could start doing on social media to make a big difference?” While I wasn’t prepared to answer the question, my response was ready at the tip of my tongue: “Celebrate your staff!!” Your colleagues in education work tirelessly every day to create a positive […]
Read More6 Easy Social Media Features for Your School
Creating original social media content on a daily basis can be exhausting. Save time and work ahead by tapping into the power of Social Media Features! These ideas are proven to attract positive engagement to your school’s social media accounts. Wish you had a one-page PDF with all this great information? You’re in luck. You […]
Read MoreHow to Use Social Media to Boost School Enrollment
I normally start my blogs on a positive note, but today, I need to get serious for a moment… Many schools are struggling with enrollment. The New York Times wrote last year that public school enrollment has seen a sharp decline, with 1.2 million fewer K-12 students enrolled in 2022 compared to 2020. We can […]
Read MoreSocial Media Ideas for February – Show the Love!
Are you ready to show the love on social media during the month of February? Then these five ideas should inspire you! Some require a little more work than others, so pick one or two ideas now to put them into action at the beginning of February! 1. Share what people love about your school […]
Read MoreDrive Facebook Engagement with Seasonal Questions
We’ve said it before: In the land of social media, content is king, but engagement is queen! 👑 People then ask, “But how do I get my community to engage?” One strategy is to ask questions! Delaina McCormack, Manager of Social Media at Fairfax County Public Schools, is a member of our #SocialSchool4EDU membership program. […]
Read MoreHow to Make Your School Mascot the Hero of Your Instagram Reels!
So many school communicators feel like they just got their heads wrapped around Facebook – and now you’re told that you also have to make Instagram Reels a priority! While every district is going to be different, it’s worth considering Reels as a means to create connections with your community – especially with your students. […]
Read MoreHow to Give Your Social Media Captions a Distinct Voice
Do you ever get a random picture sent in from a colleague, and wonder, “What am I supposed to say about this? How am I going to flip this into a memorable piece of social media content?” Every piece of social media content is an opportunity to share a powerful story about your school district. […]
Read MoreCaption Clinic: How to Stand Out on Social Media with Creative Writing
Creative writing is one tool that should be in every school communications professional’s toolbox. But let’s be honest. Creating captions that keep your online community engaged and excited to follow your school’s story is not always easy. My creativity comes in waves. Sometimes I’m on fire and can create a fun photo caption on the […]
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