Love is in the air, and I want you to fall in love with Twitter! I saw that. I could see that eye roll. And I heard the deep sigh. And I know the excuses. I heard it again just last week from a principal in Wisconsin. She understands Facebook and even Instagram, but she […]
Read MoreBlogging Yet? Make 2016 Your Year to Start!
Blogging. The word probably makes your palms sweat, your head hurt, or both. You have enough to do as an educator; how could you possibly have time to create a website, come up with ideas for what to write about, and put together the finished articles on a routine basis? I get it. So let’s […]
Read More5 Tips for Responding to Negative School Social Media Comments
It’s every school’s biggest fear. Someone takes their dissatisfaction with the school to a whole new level by bashing your district on your school’s Facebook page. After thousands of posts with over a dozen school districts, I can honestly say that 99.9% of the time, the comments are positive. The amazing stories of your students […]
Read More12 Schools You Should Follow for Great Ideas on Social Media
On the 12th day of Christmas, my true love gave to me… Well, I’m not your true love, but I am your go-to gal for all things about schools and social media. Today, I’m featuring 12 schools that I think you should be following to get awesome ideas for your own district. Check them out […]
Read MoreFacebook for Schools – FAQs
Facebook is such a great platform to reach your school district’s audience. Parents, teachers, community members, and even students spend time scrolling through their newsfeed on a daily (sometimes hourly) basis. But schools have to be careful about running this social media platform. They need to be ready to take action on questions like: Should […]
Read More5 Biggest Mistakes for Schools using Social Media
You have the social media train chugging for your school district. Awesome! But are you making mistakes that you didn’t even know about? Maybe you are just getting started and you have read all my past blogs to get the tips and tricks of what to do, but what about what to make sure NOT […]
Read MoreBenefit or Bust: Should I Pay to BOOST a School Post on Facebook?
Have you ever noticed a gentle nudge from Facebook to spend money? You know, when Facebook tells you that your recent post is getting more engagement than 75% of your recent posts. And for just $20, you can reach even more people. Great deal, right? Well, it depends. I have never boosted a post for […]
Read More16 Ways to Promote your Social Media Channels
So you have your school’s social media channels up and running, but how do you grab more followers? I mean, people aren’t seeing or hearing your message if they aren’t liking or following you… Here is a quick list to help grow that audience. Don’t worry about doing them all – just start with one […]
Read MoreCapture the Critical Moments Without Making Yourself Crazy
If your school is like every school I’ve ever visited, cool things happen all the time! In addition to this though, your staff members wear as many hats as possible. You don’t have an extra person to just worry about taking photos at opportune moments throughout the day. So, what’s the trick? The key to […]
Read MoreHow to Link Facebook Posts to Twitter
Facebook offers a great built-in scheduling feature that I use all the time! So if you want to take advantage of connecting all of these Facebook posts to show up on Twitter, here is how. Log into Twitter on your desktop unit. Make sure you are logged into your school account. Log into Facebook on […]
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