The debate is real! When it comes to school communication and social media – should your district have one district-wide Facebook page, or should each school have its own page? Or should you try to manage a district account plus all of the individual schools? I know I have opposition out there, but today I’m […]
Read More7 Mistakes You’re STILL Making with Social Media – (And Easy Ways to Fix Them!)
I’m on a mission to help schools tell their story using social media. After working with schools for 3 ½ years, I’ve learned a lot. I share what I learn each week here on my blog. I hope you’ve tuned in for a while, enjoying the 100+ articles on topics from Facebook to Twitter to […]
Read MoreTelling Our Story #LikeACane
Guest post by Superintendent Craig Olson Even schools that do a great job with communication have room for improvement. I thought our school was cutting edge with how we communicated information to parents and members of the community, until we added social media. Through the use of social media, we have made a huge improvement […]
Read MoreSchool Communication: What Really Works in 2017?
Do me a favor. Look at your phone right now. How many unread text messages do you have? If you’re like most people, the answer is zero. You look at every single text message, usually within seconds of receiving them. According to Forbes, texts have a 99% open rate and 95% of texts will be […]
Read MoreHow to Get Staff to Contribute More Photos
By far, the number one concern I hear from schools that use social media is they can’t get enough content from their staff. They know great things are going on, but they have trouble getting information from their teachers. Other schools struggle with getting balanced stories from all grade levels. It seems that the elementary […]
Read MoreFive Biggest Takeaways from #SMSC17
What’s the best way to take social media to the next level for your school? Learn from others, of course! Two weeks ago, I hosted my first virtual Social Media Summer Camp (SMSC) event. It was an unbelievable day of learning with over 100 attendees and a jam-packed agenda of social media topics intended just […]
Read MoreBoost Your Social Media With These Back To School Ideas!
It’s about to get a little crazy… OK – a LOT CRAZY! Nothing can beat the energy of back to school time. Teachers are recharged, students are wide-eyed with curiosity, and parents are ready to get their kids back into a routine. So let’s capitalize on the attention our school is gathering by getting everyone […]
Read MoreWhat Does “Embracing” Social Media Look Like?
During a recent webinar, a social media manager for a school asked this question: “I can’t see Facebook when I’m at school, so it makes it impossible to view comments as they are coming in on our school page. How do I get the administration to let us use Facebook at school?” Uff da. I […]
Read MoreFacebook Ads for Schools
Have you wanted to “try” Facebook ads for your school but have no idea where to start? Or have you even considered paying to reach a bigger audience? Maybe you think that advertising is just for businesses – you wouldn’t use it for your school! Well, Facebook has dramatically changed its Facebook algorithm over the […]
Read MoreSocial Media On (and Off) the Job
Imagine this: Your high school football coach is being attacked on social media by parents for not playing the senior players. Attitude issues and efforts in practice are at the root of the decision, but of course, the rants on Facebook don’t go into that. Nothing is put on the formal Facebook page for your […]
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