It doesn’t take long to figure out where students are hanging out these days. It’s a snap! OK, that was pretty corny. But don’t ditch me yet! Schools realize their […]
Read MoreHow to Use Snapchat for Your School
How to Merge Facebook Pages
When I work with schools, I strongly urge them to create one district Facebook page first. The saying “don’t bite off more than you can chew” comes to mind with […]
Read MoreIt’s Time to Update Your Cover Photos!
School has started, and you have a million things to share on your social media channels. But have you taken time to look at your cover photo lately? Does it […]
Read MoreHow CCPS Got 50 Schools on Twitter in Three Months
Social media makes me smile. The impact it can have is priceless for schools. But while the thought of it can make me happy, the nuts and bolts of it […]
Read MoreSetting up Facebook Pages: Guidelines for Teachers
Social media for schools is my passion, and I love being a resource for questions, concerns, and of course your success stories. I always let people know that I want […]
Read More10 Ways to Tell Your Story
Leveraging social media to your school’s advantage is easier said than done. With so many priorities at your school district, it is easy to lose sight of the importance of […]
Read MoreFirst Day of School Twitter Campaign – #214FirstDay
The first day of school is almost here, and it can seem almost impossible to capture all of the excitement. Well, one high school district in Illinois figured it out, […]
Read MoreBack to School Promotion for Social Media
It’s that time of year. We are all headed back to school soon. While the excitement is high, it is time to fully engage your students, teachers, parents, and community […]
Read MoreLeading Through Communications: NSPRA 2016 Lessons Learned
What happens when you assemble over 1,000 people from North America who are all dedicated to school communications? Well, one little blog entry from me can hardly do it justice, […]
Read MoreVideo – The Key to More Engagement
One of the most common questions from schools is this: How can I get more engagement from our followers? Engagement leads to more views, and this reach is one of […]
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