Communication with the public plays a pivotal role in any school district. It is the cornerstone of building relationships with your constituents. The true test of how well you are […]
Read MoreWhy You Need ONE District-wide Facebook Page
The debate is real! When it comes to school communication and social media – should your district have one district-wide Facebook page, or should each school have its own page? […]
Read More7 Mistakes You’re STILL Making with Social Media – (And Easy Ways to Fix Them!)
I’m on a mission to help schools tell their story using social media. After working with schools for 3 ½ years, I’ve learned a lot. I share what I learn […]
Read MoreTelling Our Story #LikeACane
Guest post by Superintendent Craig Olson Even schools that do a great job with communication have room for improvement. I thought our school was cutting edge with how we communicated […]
Read MoreSchool Communication: What Really Works in 2017?
Do me a favor. Look at your phone right now. How many unread text messages do you have? If you’re like most people, the answer is zero. You look at […]
Read MoreHow to Get Staff to Contribute More Photos
By far, the number one concern I hear from schools that use social media is they can’t get enough content from their staff. They know great things are going on, […]
Read MoreFive Biggest Takeaways from #SMSC17
What’s the best way to take social media to the next level for your school? Learn from others, of course! Two weeks ago, I hosted my first virtual Social Media […]
Read MoreBoost Your Social Media With These Back To School Ideas!
It’s about to get a little crazy… OK – a LOT CRAZY! Nothing can beat the energy of back to school time. Teachers are recharged, students are wide-eyed with curiosity, […]
Read MoreWhat Does “Embracing” Social Media Look Like?
During a recent webinar, a social media manager for a school asked this question: “I can’t see Facebook when I’m at school, so it makes it impossible to view comments […]
Read MoreFacebook Ads for Schools
Have you wanted to “try” Facebook ads for your school but have no idea where to start? Or have you even considered paying to reach a bigger audience? Maybe you […]
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