It’s basketball season. My husband, Bill, and I are volunteer basketball coaches for our kids. I help with 4th and 5th-grade girls’ basketball and Bill, my husband, is a head […]
Read MoreRating Your Posts on Social Media
What Can I Do About Unofficial School Facebook Pages?
So I’ve needed to write this blog for quite some time. This issue is facing many schools out there. Can you relate to this message from Matt? I was hoping […]
Read MoreTeacher and Staff Recruitment Using Social Media
It’s a competitive world out there! If you are responsible for recruiting new teachers, paraprofessionals, custodial workers, bus drivers, principals, and more – you know what I’m talking about. It […]
Read MoreReferendum Communication Guide: A Guest Post from Dorreen Dembski
Communication with the public plays a pivotal role in any school district. It is the cornerstone of building relationships with your constituents. The true test of how well you are […]
Read MoreWhy You Need ONE District-wide Facebook Page
The debate is real! When it comes to school communication and social media – should your district have one district-wide Facebook page, or should each school have its own page? […]
Read More7 Mistakes You’re STILL Making with Social Media – (And Easy Ways to Fix Them!)
I’m on a mission to help schools tell their story using social media. After working with schools for 3 ½ years, I’ve learned a lot. I share what I learn […]
Read MoreTelling Our Story #LikeACane
Guest post by Superintendent Craig Olson Even schools that do a great job with communication have room for improvement. I thought our school was cutting edge with how we communicated […]
Read MoreSchool Communication: What Really Works in 2017?
Do me a favor. Look at your phone right now. How many unread text messages do you have? If you’re like most people, the answer is zero. You look at […]
Read MoreHow to Get Staff to Contribute More Photos
By far, the number one concern I hear from schools that use social media is they can’t get enough content from their staff. They know great things are going on, […]
Read MoreFive Biggest Takeaways from #SMSC17
What’s the best way to take social media to the next level for your school? Learn from others, of course! Two weeks ago, I hosted my first virtual Social Media […]
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