Every educator in the country is counting down the final days of the school year, eagerly anticipating summer break. It’s been an intense year, and I know you’re all looking forward to a bit of a breather! Yet most school social media managers I know are still working through the summer. But if content is […]

Most schools are already present on Facebook, Instagram, and/or Twitter. These are the platforms that tend to see the most engagement for districts. But should LinkedIn be part of your strategy? Why is LinkedIn a great option for many schools? Today’s blog covers why you might consider LinkedIn for your district, the best practices for […]

As we wind down the school year, you might be feeling tapped out when it comes to new social media post ideas for your school. I get it! It’s challenging to be in a role where you’re asked to be a fountain of unlimited creativity. But I’m here to support you in all things school […]

A guest post from Heidi Feller. I’m the parent of a senior. Walk by our house and listen to the yelling. Really. I love that boy but he needs to leave the house. Don’t let that million-dollar smile fool you. Stress is at an all-time high in the Feller household. So. Many. Decisions. But this […]

This week marks a big milestone in #SocialSchool4EDU history… One hundred Mastering Social Media for Schools podcast episodes!! Cue the confetti, the balloons, and all the virtual high fives! It’s also serendipitous that the drop of Episode 100 coincided with my 44th birthday. Two milestones reached, and the best is certainly yet to come… on […]

A guest post from Brendan Schneider, Director of Advancement at Sewickley Academy. Suddenly, video marketing is at the forefront of everyone’s minds. This year, all of the leading social media platforms, such as Facebook, Instagram, and Twitter, are heavily focused on a video-first strategy, and this won’t be slowing down anytime soon. But if coming […]

“Productivity” and “efficiency” are two buzzwords in today’s working world. Everyone is trying to squeeze every ounce of production out of their to-do lists to keep up with the never-ending demands of their jobs. School PR is no exception. In fact, I would argue that school communicators are under even greater pressure to handle more […]

Welcome to 2022! You’ve probably purchased that exercise bike or thrown out those Oreos – but what about starting the new year with some resolutions for social media? Instead of focusing on just adding new items to your plate, my list includes some things that you should stop doing this year. I mean it! You […]