Do me a favor. Look at your phone right now.

How many unread text messages do you have?

If you’re like most people, the answer is zero. You look at every single text message, usually within seconds of receiving them.

According to Forbes, texts have a 99% open rate and 95% of texts will be read within 3 minutes of being sent.

So, is your school using text messaging to communicate?

Ok, one more question now. What is a higher priority in your school – website or social media?

I talk to schools every week and it seems that the website is often thought of first.

But, did you hear that Facebook just passed up the 2 billion user mark?

That’s right, over 2.01 billion people use Facebook each month. And ⅔ of those people look at Facebook every day.

Do you think people look at your website every day? Probably not.

But they do look at social media.

So is your school showing up in their newsfeed?

The way our students, parents, and community receive information has changed drastically over the past ten years.

But our schools are struggling to keep up.

If you feel that your school is caught in the 90s with its communication methods, there is a recorded webinar on this topic featuring Dane Dellenbach that can be accessed by members only. If you are interested in joining us, learn more here.

Dane is the inventor of great communication tools like Parent Link and Sociability. Currently Director of Project Management for Blackboard, Dane will break down the data behind the need for changes within our schools and share how to prioritize updates you can make in your communication channels this school year.