Putting the “Social” Back Into Social Media with Melissa McConnell

EPISODE: 45

Rocking social media in a district of 4,500 students with 9 different campuses when you’re a one-woman shop isn’t easy – but Melissa has learned a trick or two to help her stay on top of it all. Listen as I get to talk with one of my favorite school communicators from Missouri!

IN THIS EPISODE, MELISSA INSPIRES US WITH:

How she ended up in School PR and just recently earned a seat at the leadership table for her district
Ways to make social media “social”
Why it’s critical to identify your audience on each platform (and she explains hers)
Several campaigns which create amazing content that the community looks forward to each year

SPECIAL GUEST

Melissa McConnell

District Communications Specialist

Belton School District #124, Missouri

Also serves as the South Central Region Vice President for NSPRA

Follow Melissa on Twitter: @EdPRMack

Email: mmcconnell@bsd124.org

School Website: https://www.beltonschools.org/

Facebook: https://www.facebook.com/BeltonSchoolDistrict

Twitter: https://twitter.com/BeltonSchools

Instagram: https://www.instagram.com/beltonschools124

USEFUL INFORMATION