Get to Know the #HCPSfamily with Molly McGowan Gorsuch

EPISODE: 42

This week’s guest has implemented a TON of great School PR in a short amount of time. This conversation is going to help every school communicator learn and grow!

IN THIS EPISODE, MOLLY SHARES:

Her journey into #SchoolPR and how she leads communication efforts as a one-person shop with 23 schools and more than 13,000 students.
Unique ways to engage your school community using fun social media ideas.
How she implemented her first Instagram takeover in 2020.
Why she feels getting connected to other school communicators is so important.

SPECIAL GUEST

Molly McGowan Gorsuch

Public Information Officer

Henderson County Public Schools (Hendersonville, North Carolina)

Follow Molly on Twitter: @MollyMGorsuch

Email: mkmcgowangorsuch@hcpsnc.org

School Website: https://www.hendersoncountypublicschoolsnc.org/

Facebook: https://www.facebook.com/HCPSNC

Twitter: https://twitter.com/hcpsnc

Instagram: https://www.instagram.com/hcpsnc/

USEFUL INFORMATION

Check out the Instagram Takeover Page for Seniors – @HCPS_seniors
Guess the Bitmoji staff person – Atkinson Elementary post on Facebook and Instagram
Roary, the stuffed mascot for Sugarloaf Elementary, helped introduce the building and staff to followers. Here is a post in the summer, before students came, and another one in September.
Of course, #HCPSfamily made our list of 15 Hip #Hashtags for Schools – read about it and other ideas for strong school hashtags here!

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