Episode: 156
- Les Atkins and his small communications team are slaying the social media engagement game with their powerful storytelling in a district of 38 schools, 23,000 students, and 3,500 staff.
- Learn what features Alamance-Burlington uses to drive staff morale, staff recruitment, and community engagement.
- North Carolina School Public Relations Association (NCSPRA) recently recognized Les and his team with an award for their #DifferenceMakers series. Hear how they find their stories, what equipment they use to capture the video and several examples of the stories they’ve been able to share.
- Les shares an important tip about being cautious about backgrounds. It stems from a specific situation that caused a parent to call the school, and it’s why he diligently looks at all students represented in photos.
SPECIAL GUEST
Les Atkins
Public Information Officer
Alamance-Burlington School System, North Carolina
Email: les_atkins@abss.k12.nc.us
Twitter: @lesatkins1
Website: https://www.abss.k12.nc.us
Facebook: https://www.facebook.com/ABSSPublic
Instagram: https://www.instagram.com/absspublic/
Twitter: https://twitter.com/ABSSPublic
YouTube: https://www.youtube.com/channel/UC1LAaiXHwBWqFw589OobN0Q
USEFUL INFORMATION
- Sign up for the April 11th Webinar – click here
- Staff Feature – Why I Love ABSS – example 1 & example 2
- Spotlight on Couples
- #DifferenceMakers Series
- Equipment used for videos
- iMovie
- iPhone 11
- Microphone for $25
- Wired microphone for really noisy situations – click here
- Tripod for $25
- #K12prtip: Search for topics here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter – click here
