Episode: 132

1. With a background in broadcasting, Tom has used his “outside” view of education to help him communicate for the Allegan Area ESA in Michigan for the past 11 years.
2. In his role, Tom helps serve 8 local school districts and 2 academies with support for social media and communication.
3. Using social media for a financing campaign? Listen in to some of Tom’s best tips.
4. Networking is key to your survival in this role. Tom shares how getting connected through social media, state chapters, and national organizations has helped his career.

SPECIAL GUEST

Thomas Scheidel

Public Information Coordinator

Allegan Area ESA, Michigan

Email: tom.scheidel@alleganaesa.org

Twitter: @TomsTravels

Website: www.alleganaesa.org

Facebook: https://www.facebook.com/AlleganAreaESA

Twitter: https://twitter.com/AlleganAreaESA

USEFUL INFORMATION

• Social media examples from the campaign:
  • Get out to vote
  • Election day post
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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