Episode: 131
- Learn the tool Sarah utilizes to stay on top of all of the social media platforms in her district of 7200 students.
- Getting the right content to share on social media is a challenge. Sarah shares three keys to doing this, which include building relationships, embracing the quality of content received, and asking for help.
- COVID really changed the role of a school communicator. Sarah shares her own struggles and offers her experience in falling back in love with her role of telling stories about awesome students and amazing staff.
- Boundaries are key. Sarah is a one-person shop, and we talk about how she tries to balance it all.
SPECIAL GUEST
Sarah O’Donnell, M.S. IMC
Director of Communications
Stevens Point Area Public School District, Wisconsin
Email: sodonnel@pointschools.net
LinkedIn: https://www.linkedin.com/in/sarahlilliano/
Twitter: @sarahlilliano
Instagram: @sarahlilliano
Website: www.pointschools.net
Instagram: https://www.instagram.com/pointschools
Twitter: https://twitter.com/pointschools
LinkedIn: https://www.linkedin.com/company/stevens-point-area-public-school-district/
USEFUL INFORMATION
- Sarah has found great value in our membership program. Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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