EPISODE: 13
When a tornado hit Tuscaloosa in 2011 and knocked out the school website and most modes of communication, it was the perfect time to convince the administration that the school needed to get on Facebook!
IN THIS EPISODE, LESLEY SHARES:
- How Tuscaloosa City Schools got started on social media
- Why the district hasn’t changed its Facebook profile pictures since 2012
- Unique methods for engaging the community
- The video strategy TCS is using to reach more people
- An invitation to an incredible organization called NSPRA
SPECIAL GUEST
Lesley Bruinton, APR
Public Relations Coordinator
Tuscaloosa City Schools, Alabama
Follow Lesley on Twitter: @lesleybruinton
Lesley’s Blog: https://modernretropr.wordpress.com/
Tuscaloosa City Schools Website: https://www.tuscaloosacityschools.com/
Facebook: https://www.facebook.com/TCSBoardofEd
Instagram: https://www.instagram.com/TCSBoardofEd/
Twitter: https://twitter.com/TCSBoardofEd – Check out the apple in the username!
YouTube: https://www.youtube.com/channel/UCK4DcaeOvhZF20b7MYOg0Hw
LinkedIn: https://www.linkedin.com/company/tcsboardofed
USEFUL INFORMATION
- Student artwork that includes the school logo
- National School Public Relations Association (NSPRA)
- Blog: How Adding Emojis Can Engage Your Social Media Audience
- Video Tip: How Adding Emojis Can Engage Your Social Media Audience
MORE RESOURCES
