Boost Your Social Media Engagement through Strategies that Work

EPISODE: 106

Passion must be her middle name because, my goodness, does Melanie Gonzalez have a lot of it! Her district has received awards for its engagement tactics, and she will be a breakout speaker on the topic at this summer’s NSPRA seminar in Chicago. Today, you get to learn from Melanie right from the comfort of your device!

IN THIS EPISODE, MELANIE DISCUSSES:

How she manages social media for her district of 43 schools
The audiences her district reaches on its various social media platforms
How her district won over a divisive community with a unique approach to graduation in 2020
Four secrets that have worked well (and will for you, too) to increase engagement on platforms like Facebook, Twitter, Instagram, and LinkedIn

SPECIAL GUEST

Melanie Gonzalez

Digital Media Coordinator & Social Media Manager

Cabarrus County Schools, North Carolina

Email: melanie.gonzalez@cabarrus.k12.nc.us

Twitter: https://twitter.com/MelanieSchoolPR

Website: https://www.cabarrus.k12.nc.us/

Facebook: https://www.facebook.com/cabcoschools

Instagram: https://www.instagram.com/cabcoschools

Twitter: https://www.twitter.com/cabcoschools

USEFUL INFORMATION

Graduation Coverage Notes for #CabCoGrads20
Melanie’s creative post about the NCAA Final Four game between Duke and North Carolina: click here.
Sign up for our Ignite Your Instagram Challenge – but hurry – must sign up by 4/21/22. Challenge ends on 4/22/22.

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