School communicators everywhere are turning to Instagram Reels to reach and engage their communities, and districts like Mahtomedi Public Schools have seen just how effective Reels can be! Through creativity, […]
Read More8 High-Impact Social Media Posts from Schools (And How to Use Them!)
It’s a jungle out there! If you’re managing social media for a school, you know it’s easy for your posts to get lost in a waterfall of content. When people […]
Read MoreDoes Social Media Produce ROI? Five Critical Considerations
Here’s a question you probably never thought I’d ask: Is social media worth it? As someone who has been helping schools and school communicators with social media since 2014, I […]
Read MoreHow to Handle Holiday Greetings and Celebrations on Social Media
Today, we’re tackling a question that has caused countless headaches within the school communications community: Holiday greetings on social media. Many school communities embrace a variety of cultures and religions, […]
Read MoreEmpowering Student Voices: Launching a Social Media Internship at Your School
Adding students to your social media team is a brilliant strategy that more and more schools and districts are implementing. It’s a win-win idea! You get more engaging, creative content […]
Read More14 Creative School Mascot Photo Ideas
Great photos directly impact how well you can tell your school’s stories on social media! In a crowded newsfeed, it’s important to stand out. And today, I want to show […]
Read More16 Smart Tips to Maximize Canva for Your School District
Canva is a school social media manager’s best friend! With free access to tools like photo editing, graphic creation, AI tools, video editing, and more, Canva can help streamline your […]
Read MoreHow to Celebrate Your School Principals on Social Media during National Principals Month
*groan* I know, I know… we’re talking about yet another “celebration month” that you, as a school social media manager, need to keep up with. But I believe that National […]
Read MoreGet the Votes You Need: How to Use Social Media to Support Your District’s Ballot Measure
One of the biggest projects any school communicator will undertake is a referendum/bond campaign. Asking your community to approve funding for your district – we’re talking about tens of millions […]
Read MoreOutsmarting the Algorithm with Your Social Media Videos
Pop quiz: How well are videos performing on your school’s social media channels? Have you checked your analytics lately? Many school communicators have noticed that video views and engagement are […]
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