Thirteen crises. Nine days. One communications professional. When Adelle Wellens walked into work one September morning in 2024, she had no idea she was about to face the most challenging […]
Read MoreHow to Advocate for Your School Communications Position
“Why do we even need this position?” That cutting question is an exact quote from a school principal, who was responding to a survey about the district’s communications role. And […]
Read More2026 School Social Media Survey: The Results Are In!
What’s trending for school social media in 2026? Is it Instagram Reels? Student-created content? Taking a step back from certain platforms? Making accessibility a priority? These questions are on every […]
Read MoreProceed With Caution: How to Use AI Without Losing Your School’s Voice
AI can be a huge help for school communicators. It can help you get past a blank screen, organize your thoughts, and draft captions when time is tight. But AI […]
Read MoreHow to Create Authentic School Content with the “Hallway Mic” Trend
Real student voices. Big feels. Zero cringe. If you’ve been scrolling and seeing the “microphone in the hallway” trend (sometimes called “Mic’d Up” or “Hallway Interviews”) and thinking… “Okay… but […]
Read MoreHow to Leverage Instagram Reels Trends for Eye-Catching School Announcements
When it comes to social media, it’s all about grabbing people’s attention with the stories we’re sharing. So what about an upcoming event or announcement that we would normally advertise […]
Read MoreAccessibility and the New Standards: What School Social Media Managers Need to Know
This article was originally published on January 6, 2026, and reflects information known by this date. Special thanks to Chelsea Janke and Ashley Winter of CEL Marketing PR Design for […]
Read MoreMember Spotlight: How Blaine School District Rebuilt Community Trust and School Pride Through Social Media
What happens when a school district loses its PR position to budget cuts, enrollment starts declining, and community negativity drowns out all the good news? In most cases, the downward […]
Read MoreCase Study: School District of Lodi
How a Wisconsin School District Transformed Community Engagement Through Strategic Social Media What happens when a superintendent treats storytelling as seriously as budgeting? In just two years, one rural school […]
Read MoreFrom “OK” to “Awesome” Photos: How to Take Better Pictures in Classrooms
Time and time again, when I scroll through school districts’ social media pages, the most engaging content comes from inside real-life classrooms! Why? Because families and community members love seeing […]
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