The world is shaped by two things — stories told and the memories they leave behind.” —Vera Nazarian Stories are memorable. Stories create connections. Stories matter. That’s why the best way to stand out on social media is to tell STORIES through your posts! And the best way to give your community stories they will […]

Does keeping track of the various social media accounts that are connected to your school sometimes feel like you are herding cats? I get it. One of the biggest concerns from school communicators is the vast number of social media accounts that are out there – some that they don’t even know exist! Today, I […]

As school social media managers, I know that many times, you have to be your own tech support. Don’t get me wrong – there are incredible IT departments embedded within schools that do amazing work for staff and students. But many times, the technical administration of your school social media pages is going to fall […]

Not everything that your school communicates needs to be posted on your social media pages. I’ve been saying this for years, to all of the schools we serve here at #SocialSchool4EDU. There are many reasons for this, all of which I’ll break down in this blog, but there is another reason I’m sharing with my […]

Veteran’s Day is a time to honor all who have served in the U.S. armed forces. As a school social media manager, you can absolutely express this sentiment with a nice graphic and simple caption – but if you’re looking to get a little more creative, here are six ideas from schools across the country! […]

Continuous learning is a common concern for just about every school communicator I know! Why? Well, you work in a school. Professional Development (PD) is pretty much a given for all educators and education professionals. You’re surrounded by colleagues who are constantly attending PD events, earning additional credentials, and upping their game when it comes […]

“Andrea, two of my school board members want me to join the gossip group in our community on Facebook. They expect me to respond to every post that discusses the school. And the only real way I can join the group is with my personal profile. What should I do?” I’ve received this email message […]

Do you love following K12 schools that are doing amazing things with their social media pages? Me too! So this past spring, I did something special. I created an awards program to highlight some of the top schools and School PR pros across the country, specifically recognizing their work on social media. I announced these […]