Social media is intended to celebrate our students and staff. I’ve been writing about that for 10 years and have even written a book on this topic (order yours today!) But what happens when you post something with good intentions but it ends up making someone upset, sad, or hurt? Now, I’m not talking about […]
Read MoreFrustrated with Facebook? Stay Ahead of Updates and Glitches with Our Fall 2023 Guide!
If I had a dime for every update made by Facebook, I certainly wouldn’t need to fret about my retirement plans! This fall has been PACKED with updates, announcements, and major glitches – and I’m here to talk all about it. Let me just get this out of the way: If you’ve been frustrated lately, […]
Read MoreHow to Involve Students in Your School’s Social Media Efforts
Everyone is a storyteller! And that includes your students. I think the #1 way to drive more engagement, which directly impacts the reach of your school’s social media content, is to get your students involved in your storytelling efforts. Keep this in mind before you start: It’s not going to be perfect. You’re not going […]
Read MoreMeet the 2023 Golden Gribble Honorable Mention Submissions
Each year, #SocialSchool4EDU recognizes the top social media efforts from K12 schools in our annual “Golden Gribble” awards. You can learn all about the 20 winners from 2023 in this blog post. But with more than 270 different submissions, you can imagine so many more schools, videos, posts, and unique ideas deserve mentioning! That’s why […]
Read MoreNSPRA 2023: Takeaways & Trends for School Communicators
What’s the best way to stay up-to-date on school communications in this fast-changing world? It’s a tough job, but I think the best answer is to surround yourself with others who do what you do. And one place to connect with all of them IRL is at the annual National School Public Relations Association (NSPRA) […]
Read MoreSocial Media for Athletes – Rules of Engagement
Social media has changed the game in so many areas of our lives. While I tend to look on the bright side for most things, I’m not completely naive. I realize that platforms such as TikTok and Snapchat have made the school’s job more challenging. And what is one of the most visible places within […]
Read MoreOrganizing Your Back-to-School Communications on Social Media
You’ve heard me say it a million times… school social media is for celebrations! (If you’re new here… this is why!) But let’s be realistic. Back-to-school information is still needed on social media. Families appreciate seeing these reminders in their feed, and it provides another tool in your communications toolbox for relaying valuable info. Let’s go […]
Read MoreWhat the X Should I Do About Twitter for My School?
School communicators from around the country are all asking the same thing… What in the world should I do about our school’s Twitter account? I’ve been fielding plenty of questions, leaning into expert resources, and trusting my gut when it comes to what’s best for schools. Today’s blog is going to summarize what I’ve learned, […]
Read MoreYour Back-to-School Social Media Checklist
It’s hard to believe that we’re already talking about the new school year! From school supply lists to classroom prep lists, there’s something for everyone – but I’m here to add just one more helpful checklist to your toolbox: A school social media checklist. Recently, I collaborated with my friends at Rise Vision to host […]
Read MoreExpanding to Serve You Better: #SocialSchool4EDU’s Leadership Team Grows!
New Auburn, Wisconsin (July 2023) – #SocialSchool4EDU, a leading provider of social media training and management for schools, is pleased to announce the promotion of two outstanding team members – Andrea Mueller and Melissa Marti – to Director positions within the company. Andrea Mueller, who currently serves as the Executive Assistant, has been promoted to […]
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