With the crazy weather sweeping the nation, our schools have been forced to cancel school.
A lot.
And that has brought out the singing and dancing superintendents in droves! I’ve seen some great ones, and I’m sure you have too.
We have some really talented leaders out there!
I’m not one to discourage the use of social media to have fun celebrating our schools: it’s necessary.
However, a colleague of mine from Illinois brought up an important point on Twitter:
What a great point of view. It’s one that got me thinking about other ways that our school leaders can use social media to reach people through video.
Social media is a powerful platform. Here are 9 ways that your leadership team may want to use video on your social media pages.
- Send a customized thank-you message to students:
- Provide an update on a building project:
- Share communication with your staff (note – it’s super quick – not a 5+ minute video):
- Plan regular video updates like these. I love that the second video explains how weather-related delays or closings are determined:
- Explain what happens during staff professional development time:
- Deliver a customized thank-you to staff:
- Get the community involved in a contest for naming a new school:
- Use Facebook Live for a Q&A before a ballot question:
- Highlight leaders participating in a district-wide event, like a read-aloud day:
I hope these videos from districts across the country have inspired you to integrate some other leadership videos into your social media content!
Also, if you have that music video where a superintendent is happy about having kids back at school after a snow day, please share it below…
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