Social media can help improve school spirit, keep parents and community members informed, and celebrate all of the awesome things your students are doing each and every day. But did you know about these three side effects of using social media to tell your district’s story.

1. You attract top talent. New teachers, coaches, and staff members are likely to be on board with social media. As you showcase the great things about your school on Facebook, Twitter or Instagram, those dedicated long-term educators are going to want to become a part of it, as well!

2. You lead by spreading #kindness. Social media can be bad, or downright mean sometimes. But do you know that your district can show your students (and parents too) that social media can be used for good? You can spread positive stories. Kids are more likely to be inspired by other young people rather than adults preaching at them about what they should do.

3. You earn sincere appreciation. Parents not only like to stay informed, but they take the time to say “thank you” for keeping up the social media sites. Kids love seeing a tweet of the upcoming lunch menu. Sure it is available on your website, but if they are already on social media, they like knowing they can find it there right when they need it.

I hope you are already telling your story and have realized the benefits above. It’s incredible how you can touch so many people, isn’t it?

Make sure to like us on Facebook – we share examples of great posts from other school districts. It will keep those fresh ideas coming!

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