I’m throwing out a challenge for you, friends! Your #1 summer project should be learning how to use generative AI to support your work in school communications. And I hope this blog is a great starting point to kickstart your efforts. You’ve been living under a rock if you haven’t heard the buzz on tools […]
Read MoreMeet the 2023 Best of Social Media Award Winners!
The awards shows that happen in Hollywood have NOTHING on the annual “Best of” Social Media Awards that are delivered on School Communicators Day each May… And now – the award itself even has a name! Today, you are going to meet the 20 winners of the “Golden Gribble” awards. That’s right, after asking #SchoolPR […]
Read MoreSocial Media Posting Guide – What to Share and What to Skip
Have you ever struggled with telling someone “no” when they wanted a piece of content posted on your district’s social media accounts? Have you ever wanted a list of exactly the types of things you do want staff to submit for social media? If you answered “yes” to either of these questions – keep reading! […]
Read MoreYour Instagram Story Takeover Guide
Interested in telling better stories about your school? Then you must involve others! Staff and students have amazing storytelling capabilities, and those stories belong on your district-wide social media accounts. Getting them involved through Instagram Story Takeovers could be the perfect solution. Here’s exactly how to do it! What is an Instagram Story Takeover for […]
Read More“Social Media for Schools” – A Comprehensive Guidebook for School Communicators!
I’ve been writing and teaching what works when it comes to social media for 9 years. But as anyone who has spent time managing a social media account knows, one blog or one webinar just can’t capture all the advice needed to effectively, efficiently, and safely manage social media in a K12 environment. That’s why […]
Read MoreHow to Generate New Ideas for School Social Media Posts
Are you ready to up-level your storytelling efforts on your school’s social media accounts? I think we all are striving to stand out and earn those likes, loves, and shares on our posts – not to mention positive comments! Social media is an increasingly crowded environment, so it’s crucial to stand out by creating excellent, […]
Read MoreHow to Celebrate Your School Staff on Social Media
Someone recently asked me: “Andrea, what is ONE thing that schools could start doing on social media to make a big difference?” While I wasn’t prepared to answer the question, my response was ready at the tip of my tongue: “Celebrate your staff!!” Your colleagues in education work tirelessly every day to create a positive […]
Read MoreCASE STUDY: School District of Ladysmith
How a Small Wisconsin School District Gained a BIG Social Media Presence with #SocialSchool4EDU When Laura Stunkel, Superintendent at the School District of Ladysmith, accepted the leadership role in 2019, she had her work cut out for her. Ladysmith is a small district in Northwestern Wisconsin, with 3,000 people in the community and 740 students […]
Read More6 Easy Social Media Features for Your School
Creating original social media content on a daily basis can be exhausting. Save time and work ahead by tapping into the power of Social Media Features! These ideas are proven to attract positive engagement to your school’s social media accounts. Wish you had a one-page PDF with all this great information? You’re in luck. You […]
Read MoreHow to Use Social Media to Boost School Enrollment
I normally start my blogs on a positive note, but today, I need to get serious for a moment… Many schools are struggling with enrollment. The New York Times wrote last year that public school enrollment has seen a sharp decline, with 1.2 million fewer K-12 students enrolled in 2022 compared to 2020. We can […]
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