This is a guest post by Shane Haggerty, APR. Shane Haggerty has spent 20 years working in two industries–marketing/PR and education. A former teacher and administrator turned marketing professional, Haggerty has led award-winning strategic campaigns for school districts, government agencies, national conferences, businesses, startups, and more. Successful marketing and communication are done year-round and in […]
Read MoreCrash Course: Commas
Are you sometimes unsure of where to place a comma, or do you feel like you are using them willy-nilly in your posts? Here are examples of four common errors and tips on how to quickly fix them. #1 Joining Together Two Separate Sentences Example: It’s time for “Focus on the Faculty Friday” and today […]
Read MoreYour Referendum To-Do List for Social Media
Is your school going to ballot soon? Or maybe you are just in the discussion phase, and it might happen in the next two years? If your answer is “yes” to either of those questions, listen up! We recently hosted a webinar featuring Heidi Feller, our very own Chief Inspirational Officer with #SocialSchool4EDU. Our team […]
Read More10 Tips for Better Photos for Social Media
Are you in charge of social media at your school or district? It takes a village to tell the story for your school. Just because you are the person posting, it doesn’t mean that you can be at every event and snap every photo! But how do you get great photos submitted to you? And […]
Read MoreThree Branding Basics for Social Media
It’s a new school year, which makes for a fresh opportunity to tell your school’s story. And guess what? Branding your social media channels matters! I can tell with just a glance at your Facebook or Twitter page whether you are an amateur or a pro when it comes to branding. So where do you […]
Read More50 More Inspiring Ideas for School Social Media Posts
What started as a helpful tool for schools to never run out of ideas for social media posts has turned into a mission for many. “I have the list on my bulletin board, and I cross them off as we use them. My goal is to complete all of them!” Does this sound like you? […]
Read More7 Things To Do This Summer to Prep for an Awesome Social Media School Year
Does the thought of social media for your school stress you out? I hope not, because it’s a great cause! Your students and staff deserve to be celebrated in big ways. What’s more, your community deserves to get a front-row seat to the amazing things happening in your school. Now, I know that it is […]
Read More#SchoolPR Interview with Joe Sanfelippo
There are great things happening all over the country in schools, but nobody is really talking about it. It’s our job to do it.” Leading with passion and enthusiasm is what Dr. Joe Sanfelippo is all about. If you’ve followed #SocialSchool4EDU for any length of time, you will already be familiar with Joe. Joe is […]
Read MoreSix Indicators of a Top #SchoolPR Communicator
School communicators come in many forms and titles. Some of you are full-time communication directors. Others are administrative assistants. Some are superintendents. A number of you are teachers trying to fit in communications on top of running a classroom. But you all have one thing in common. You’re AWESOME! You see, over the past four […]
Read MoreInstagram for Schools
We all know that Facebook is “king” when sharing your school’s story, but Instagram is quickly growing as a platform to reach students and young parents. More than 35% of adults say they use Instagram, a seven percent increase from 2016 (Pew Research Institute). 60% of Instagram users report checking their feed daily. Are you […]
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