Is your district going through the rebranding process? Then this blog is for you! But before you read this week’s blog, head over to Part 1, where we covered everything you need to know to set you and your district up for a successful rebrand. Today’s blog covers everything you do after the new branding is […]

“A brand’s strength is built upon its determination to promote its own distinctive values and mission.”  – Jean-Noel Kapferer A brand is more than a logo and school colors. A brand is an identity… a voice… an unambiguous presence that is identifiable with you and only you, as a school district.  But in my 8+ […]

“Survey says…” No, this isn’t Family Feud. We are not hosting an entertaining game show where we reveal the top 5 nightmare requests that every school PR person fears of receiving this school year! “I need you to make a video for…” Oh, the chills that just ran up your spine! No, this is a […]

School buses are warming up, families are packing kids’ backpacks, and teachers are gearing up their classrooms. That’s right – it’s Back to School Time! As we embark on a new school year, it’s the perfect opportunity to revisit your social media processes and start filling out your content calendar. And while the first few […]

Getting your staff involved in telling your district’s stories on social media is crucial! Whether they’re running their own accounts with your approval, submitting content to you for posting, and/or encouraged to engage with school posts – there’s plenty that non-communications department staff members can do to amplify your school’s stories. Today’s blog is inspired […]

We’re starting another school year, so cue the circus music for EVERYONE to ask about starting a new Facebook page for their classroom, team, or organization.  What might seem like good intentions – communication and celebration – can quickly turn into inactive accounts, problematic comments, and total chaos around what parents should be following and […]

A new school principal. A new dean of students. A new school director. A new district superintendent.  No matter what your school or district looks like, it’s inevitable that during your time as a school social media manager, you’ll have the chance to help introduce her or him to your school and your greater community! […]

I recently had a fan-TASTIC conversation with a school communicator extraordinaire – Erica Chandler, APR. She was a guest on my Mastering Social Media for Schools podcast and her knowledge was just too good not to put into a blog, too! Erica keeps her Affton School District social media channels rockin’ all summer long with […]